DOI resolved by resea

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are der…

William B. Dodds, Kent B. Monroe, Dhruv Grewal
https://resea.org/10.2307/3172866
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Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...