DOI resolved by resea

Dimensions of Brand Personality

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each di…

Jennifer Aaker
https://resea.org/10.2307/3151897

Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...