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Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium

Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in…

Andrew F. Hayes
https://resea.org/10.1080/03637750903310360
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Abstract

Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specif...