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Consumer perceived value: The development of a multiple item scale

Consumer perceived value: The development of a multiple item scale on resea.org. DOI 10.1016/s0022-4359(01)00041-0. Jill Sweeney, Geoffrey N. Soutar.

Jill Sweeney, Geoffrey N. Soutar

https://resea.org/10.1016/s0022-4359(01)00041-0

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Abstract

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