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An assessment of the use of partial least squares structural equation modeling in marketing research

An assessment of the use of partial least squares structural equation modeling in marketing research on resea.org. DOI 10.1007/s11747-011-0261-6. Joe F. Hair, Marko Sarstedt, Christian M. R…

Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena

https://resea.org/10.1007/s11747-011-0261-6

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